June Industry Luncheon: The Central: A Community-Focused Development in Uptown

Date June 15, 2022
Location Park City Club
Time 11:30 AM - 1:00 PM
2022-06-15 11:30:00 2022-06-15 13:00:00 CREW Dallas June15 Luncheon Park Cities Club 11:30am - 1:00pm June Industry Luncheon: The Central: A Community-Focused Development in Uptown Park City Club -event@crewnetwork.org
Annmarie De La Vega, the Executive Vice President and Chief Brand Officer of De La Vega Development will be speaking with our members about her work on the imaginative new development “The Central,” a progressive mixed-use community centered on connectivity and wellness on the edge of Uptown.  Flowing across 27 activated acres, and including a four acre park, The Central will be designed for communion, bringing the city together as an all-encompassing gathering place.


Annmarie De La Vega is the Executive Vice President and Chief Brand Officer of De La Vega Development and oversees all business operations, strategies and applications of the De La Vega brand and its various developments. Mrs. De La Vega’s vision and leadership positions the company for success in brand marketing, engagement, design and community relations. Her attention to detail, passion for people and creative approach – combined with her background in consumer insights, sales and marketing – gives her a unique perspective in creating meaningful experiences for the company’s mixed-use developments. Prior to joining De La Vega, Mrs. De La Vega spent more than 10 years alongside global leaders in the premium drinks industry, specifically DIAGEO and Pernod Ricard. Her extensive background working with celebrated lifestyle brands and national retailers, such as 7-Eleven, Albertsons-Safeway Co., Walgreens, Sprouts Farmers Market and Brinker International, has given her a deep understanding of what motivates retailers, food and beverage operators, and hospitality end-users. Mrs. De La Vega remains focused on destinations that speak to people and cut through the noise, fostering a deeper human connection. In addition to her EVP and Chief Brand Officer duties, Mrs. De La Vega also steers De La Vega Development’s philanthropic mission, with special attention to providing a positive impact on the various communities in which the company develops. A Dallas native, she holds a Bachelor of Business Administration from Texas Christian University.

Location:
Park Cities Club
5956 Sherry Lane #1700
Dallas, TX  75225

Cost:
$45 Member
$65 Non-Member
Registration Closes Friday, June 10.